商業書信撰寫技巧

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 講題大綱:
一、商業書信的撰寫
二、商業書信撰寫的原則
三、寫請求Email 的要領
四、回復對方Email 的要領
五、商業書信要注意的事項
六、如何寫一封有說服力的商業書信
這是我在企業界與在各大學院校教的「核心職能」課程。
You are welcome to share e-Learning with your classmates, your friends and your colleagues to enrich our capability of core competency to be competitive in the market place.

How to write Professional Business Emails
I. English Writing -- an email vs. a letter
II. Be Clear, Concise, and organized

BE CLEAR, CONCISE, AND ORGANIZED
1. Organize material exactly as they do 
2. Use Headlines
3. Address all sub-questions individually
4. Answer it each time it comes up 
5. Put it in the appendix 
6. Sound like a well-informed friend
7. Stick to the point
8. Get rid of jargon 
9. Pay your attention on grammar, spelling, and punctuation
10. Go to extraordinary lengths to follow instruction 

III. Guidelines for Request Emails
1. Focus immediately or very soon on the information you need. 
2. Tell why you need the information if the reason is not obvious.
3. Emphasize due dates.
4. Supply any further forms, information, contact names and numbers, or attachments so the reader can respond quickly and easily.

IV. Guidelines for Reply Emails
1. Thank the reader for the inquiry.
2. Mention immediately or near the beginning the information you are providing.
3. Mention anything you can't send and explain why.
4. Offer to help the requester in some other way. What information can you provide? Can you refer the requester to someone else who may be able to help?
5. Express appreciation and invite further inquires if that is appropriate.

V. Email Do's and Don'ts
VI. How to Write a Persuasive Email 

How to write a Persuasive Email 
1. Get agreement up front
2. Involve the experts
3. Read between the lines
4. Write for your audience
5. Focus on a theme
6. Use their questions to frame your benefits
7. Detail your qualifications
8. Draw on industry experience
9. Prove your capability
10. Use endorsements to make your case 
11. Show them how they benefit
12. Stand out as uniquely qualifies
13. Pull the best from old winners

寫文章四個要領:
1. 立意深刻,取材確當
2. 結構井然,轉承有序
3. 詞意暢達,描摹細膩
4. 遣字正確,標點恰當
寫作訣竅
 開頭:引起讀者興趣
 正文:多舉例子
 結尾:首尾呼應
 結構:段落術接流暢
 文句及格式:通順、簡潔

美國訓練與發展協會(American Society for Training and Development)指出在職場上撰寫專業電子郵件,必須注意以下七點: 
1. 直接切入重點 
2. 善用主題欄 
3. 清楚告訴對方你的期望 
4. 容易閱讀的形式 
5. 慎選收件人 
6. 檢查郵件語氣 
7. 最後總檢查 
This speech lecture has been condensed from 3 hours in the classroom to around one hour to be suitable for internet e-Learning.

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